Marketers cannot effectively reach their target audiences on social media if they don’t know where these consumers spend their time. Assumptions and educated guesses typically don’t maximize sales.
Every social media user consumes and interacts with content and brands in their own unique way. Consumers’ social media habits are strongly influenced by age, education, income and zip code.
Social media survey
A recent Animoto survey focused specifically on social media consumption by age group. Animoto is a cloud-based video creation service so much of the survey focused on video consumption habits.
The survey included 1,000 U.S. adult consumers that own smartphones, visit social media accounts and have watched videos on social media. Also surveyed were 500 U.S. adult marketers that have created at least 1 video in the last year. Survey highlights are incorporated into the infograhic below, “Where Your Audience Is Watching, Discovering, And Buying in 2020.”
Here are some highlights shared by Animoto:
- 75% of Millennials said a brand’s social media presence influences their purchasing decisions.
- Generation Z, Millennials and Generation X rated YouTube as the platform where they make purchasing decisions.
- 60% of Gen Xers prefer video when learning about a new brand or product.
- 52% of Gen Xers and 72% of Baby Boomers said video was most helpful when making a purchasing decision online.
Social media insights by age group
- Where Your Audience Is Watching, Discovering & Buying In 2020
- Report reveals growing digital engagement
- Facebook still dominates social media
- LinkedIn marketing reaches up to 663.3 million pros
13 comments on “Infographic: social media usage insights by age group”
LilyApril 27, 2020 at 5:21 PM
Great breakdown of generational usage of social media. We are all influenced by the power of social media.
NilakshiApril 27, 2020 at 10:25 AM
You have used wonderful infographics to explain the facts. Thank you!
kathleenApril 27, 2020 at 10:21 AM
theres always so much to learn about social media. this was so helpful! thanks for sharing 🙂
EmilyApril 27, 2020 at 9:30 AM
Interesting. I must be gen z then. I love Instagram lol
Jessica CollazoApril 27, 2020 at 9:14 AM
This is very useful at the moment of doing a Facebook add
Shilpa BindlishApril 26, 2020 at 11:59 PM
Not aware of Animoto. But the survey results look like analysed well.
NinaApril 26, 2020 at 3:03 PM
I have never heard about Animoto. I will check it out. This is a very good research.
Ivana MearnsApril 26, 2020 at 8:03 AM
Thanks for the recommendation, I’ve never heard of Animoto, it seems that they have a free plan – i will definitely check it out. The report is also very helpful!
AveApril 25, 2020 at 2:14 PM
This infographic is really useful! It’s so interesting that most of the age groups spend the most time on YouTube. I thought Instagram would be the most popular social media platform.
Daniel SierraApril 25, 2020 at 12:52 PM
Incredible how important videos are to promote your products.
The Joyous LivingApril 25, 2020 at 12:32 PM
those are very interesting statistics. i had no idea that Gen Xers prefer videos. Thanks for enlightening me.
Iamgeetha blogApril 25, 2020 at 10:16 AM
Nice post! I learned new things about social media. Thanks!
BrianneApril 24, 2020 at 6:11 PM
This is incredibly important information. Creating effective social media campaigns requires knowing the demographics of people using social media.