Marketers cannot effectively reach their target audiences on social media if they don’t know where these consumers spend their time. Assumptions and educated guesses typically don’t maximize sales.
Every social media user consumes and interacts with content and brands in their own unique way. Consumers’ social media habits are strongly influenced by age, education, income and zip code.
Social media survey
A recent Animoto survey focused specifically on social media consumption by age group. Animoto is a cloud-based video creation service so much of the survey focused on video consumption habits.
The survey included 1,000 U.S. adult consumers that own smartphones, visit social media accounts and have watched videos on social media. Also surveyed were 500 U.S. adult marketers that have created at least 1 video in the last year. Survey highlights are incorporated into the infograhic below, “Where Your Audience Is Watching, Discovering, And Buying in 2020.”
Here are some highlights shared by Animoto:
- 75% of Millennials said a brand’s social media presence influences their purchasing decisions.
- Generation Z, Millennials and Generation X rated YouTube as the platform where they make purchasing decisions.
- 60% of Gen Xers prefer video when learning about a new brand or product.
- 52% of Gen Xers and 72% of Baby Boomers said video was most helpful when making a purchasing decision online.
Social media insights by age group
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13 comments on “Infographic: social media usage insights by age group”
Lily
April 27, 2020 at 5:21 PMGreat breakdown of generational usage of social media. We are all influenced by the power of social media.
Nilakshi
April 27, 2020 at 10:25 AMYou have used wonderful infographics to explain the facts. Thank you!
kathleen
April 27, 2020 at 10:21 AMtheres always so much to learn about social media. this was so helpful! thanks for sharing 🙂
Emily
April 27, 2020 at 9:30 AMInteresting. I must be gen z then. I love Instagram lol
Jessica Collazo
April 27, 2020 at 9:14 AMThis is very useful at the moment of doing a Facebook add
Shilpa Bindlish
April 26, 2020 at 11:59 PMNot aware of Animoto. But the survey results look like analysed well.
Nina
April 26, 2020 at 3:03 PMI have never heard about Animoto. I will check it out. This is a very good research.
Ivana Mearns
April 26, 2020 at 8:03 AMThanks for the recommendation, I’ve never heard of Animoto, it seems that they have a free plan – i will definitely check it out. The report is also very helpful!
Ave
April 25, 2020 at 2:14 PMThis infographic is really useful! It’s so interesting that most of the age groups spend the most time on YouTube. I thought Instagram would be the most popular social media platform.
Daniel Sierra
April 25, 2020 at 12:52 PMIncredible how important videos are to promote your products.
The Joyous Living
April 25, 2020 at 12:32 PMthose are very interesting statistics. i had no idea that Gen Xers prefer videos. Thanks for enlightening me.
Iamgeetha blog
April 25, 2020 at 10:16 AMNice post! I learned new things about social media. Thanks!
Brianne
April 24, 2020 at 6:11 PMThis is incredibly important information. Creating effective social media campaigns requires knowing the demographics of people using social media.