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Infographic: social media usage insights by age group

Marketers cannot effectively reach their target audiences on social media if they don’t know where these consumers spend their time. Assumptions and educated guesses typically don’t maximize sales.

Every social media user consumes and interacts with content and brands in their own unique way. Consumers’ social media habits are strongly influenced by age, education, income and zip code.

Social media survey

A recent Animoto survey focused specifically on social media consumption by age group. Animoto is a cloud-based video creation service so much of the survey focused on video consumption habits.

The survey included 1,000 U.S. adult consumers that own smartphones, visit social media accounts and have watched videos on social media. Also surveyed were 500 U.S. adult marketers that have created at least 1 video in the last year. Survey highlights are incorporated into the infograhic below, “Where Your Audience Is Watching, Discovering, And Buying in 2020.”

Here are some highlights shared by Animoto:

  • 75% of Millennials said a brand’s social media presence influences their purchasing decisions.
  • Generation Z, Millennials and Generation X rated YouTube as the platform where they make purchasing decisions.
  • 60% of Gen Xers prefer video when learning about a new brand or product.
  • 52% of Gen Xers and 72% of Baby Boomers said video was most helpful when making a purchasing decision online.

Social media insights by age group

See where your audience is watching, buying and discovering in 2020

Related information

What do you think?

13 comments on “Infographic: social media usage insights by age group


Great breakdown of generational usage of social media. We are all influenced by the power of social media.

You have used wonderful infographics to explain the facts. Thank you!


theres always so much to learn about social media. this was so helpful! thanks for sharing 🙂


Interesting. I must be gen z then. I love Instagram lol

This is very useful at the moment of doing a Facebook add

Shilpa Bindlish

Not aware of Animoto. But the survey results look like analysed well.

I have never heard about Animoto. I will check it out. This is a very good research.

Thanks for the recommendation, I’ve never heard of Animoto, it seems that they have a free plan – i will definitely check it out. The report is also very helpful!


This infographic is really useful! It’s so interesting that most of the age groups spend the most time on YouTube. I thought Instagram would be the most popular social media platform.

Daniel Sierra

Incredible how important videos are to promote your products.

those are very interesting statistics. i had no idea that Gen Xers prefer videos. Thanks for enlightening me.

Nice post! I learned new things about social media. Thanks!

This is incredibly important information. Creating effective social media campaigns requires knowing the demographics of people using social media.

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