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Report reveals growing global digital engagement

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The recently released “Digital 2020: Global Digital Overview Report” reinforces what marketers already know: the digital future is mobile, social and unpredictable. This comprehensive report provides a global overview plus country-specific data to show how consumers use the internet, mobile devices, social media and e-commerce. It was produced by Kepios, Hootsuite and We Are Social.

The audience, reach and social media marketing data contained in this report can help your organization more accurately target your digital marketing content and advertising campaigns.

This massive report details global social media, internet and e-commerce usage stats.

Digital report highlights

  • The internet now attracts more than 4.5 of the world’s 8 billion population.
  • Global average time spent online per day: 6 hours and 43 minutes.
  • The average internet user spends the equivalent of 100 days online per year.
  • Consumers will spend a cumulative 1.25 billion years online in 2020.
  • Social media use is outpacing population growth almost 9 to 1.
  • Over 3.8 billion people use at least one social media platform.
  • Mobile devices will account for more than half of all time spent online in 2020.
  • Apps now consume over 90 percent of time spent on mobile devices.
  • Social media accounts for half of all the time spent on mobile devices.
  • With more than 60 percent of the world already using the internet, social media usage is slated to top the 50 percent mark by mid-2020.

Author insights

“If we allow roughly 8 hours a day for sleep, that means we currently spend more than 40 percent of our waking lives using the internet,” wrote report author Simon Kemp. He’s the CEO of Kepios, a marketing consulting agency.

Kemp compiled essential insights into how people around the world use the internet, mobile devices, social media and e-commerce.

After publishing hundreds of pages of data, Kemp offered this tip: “Don’t just rely on research; go out onto the web and into social media and watch what’s happening for yourself.”

Social media management platform Hootsuite offered its own perspective.

“From the arrival of 5G to the loud demands of voice, it’s easy to get lost in the ever-shifting landscape of digital. To build a strong, customer-centered strategy for 2020 and beyond, keep your focus on these universal customer needs that won’t change: confidence, connection, and convenience.”

What do you think?

25 comments on “Report reveals growing global digital engagement

Lavern Moore

I’m not surprised by the data contained in this report about the digital landscape. It really confirms a lot of what I have already known and I am grateful for that which means I am going in the right direction.

This was a really interesting read, thanks for sharing!

It is unbelievable yet very believable that people spend around 7 hours a day on the web! I always enjoy the data that you share.

Of course, global digital engagements are on rise, everything is on internet now. What not, everyone is online to interact, socialise, do business, shop, order groceries etc. People don’t have a life without internet, disconnect them from internet and see how it effects them.


Wow we all sound addicted! 100 days on the Internet wow! Probably literally 365 days for most.

I am not surprised at all, with all we do online it is just so much easier. It is simplified things a lot.


Data is everything in digital marketing.

I can’t say I’m surprised with this one, times have changed and you need to upgrade and change along as well. We already do a lot of things online.

Subhashish Roy

It’s the generation of rapid digitization and no wonder what the reports suggest. I myself went digital for most of my payments and purchases almost fifteen years back and it’s so convenient.


One thing about technology it’s always changing. There seems to never be a “slow down”

Wow, those are some big numbers! I am shocked to see how much time we spend online these days. Sure, people work online, shop online, chat online and more. But seeing those numbers really gave me a shock! As a business owner, however, knowing these sorts of facts is invaluable.

the digital world has so much to offer. it’s all up to us how we can maximize it for good use and our benefits…

It’s scary to think how much of our time we spend on the internet in one form or another, not 100% if it brings us together or drives us apart

Matt Taylor

I know I definitely spend a ton of my day online. It is pretty much necessary for my business. I think as technology advances we will be spending more and more time. Shopping, browsing, watching content, playing games, etc.

Those are insane facts! Internet is really helpful these days and it attracts a lot of people!

Very informative and I am not surprised by this one bit. It seems like we spend a lot of our waking hours on the internet. All you have to do is look around and you will see a lot of people looking at their phones. What’s really scary is seeing people distracted by their phones when driving!

I would say that communication has changed but that you are still looking for confidence and security, the keys to success.

I love reading reports like this. It helps to understand exactly how the digital age affects our business.

Sseeeee! Finally, somebody gets it! “Confidence, connection, and convenience” are everything we consumers need. Nothing else. Anybody that can give us that or any of them surely has our hearts and wallets.

Tbe future is Onlibe. you can see that a lot of stores are closing just because people are using Amazon that will happen with everything else

The internet is an entirely different world. It has truly taken over the actual world itself, as everywhere you look you seem someone on their cell phone. I went to a restaurant the other day and I noticed everyone around me was looking at their phone. It is almost depressing to see because when I was a child, technology didn’t exist on this level that people find their phone more important than their families sitting with them.

Hootsuite has it right. You have to change with the times, but some things never change. As long as you keep those core values of customer satisfaction, you’ll be able to roll with the changes.

I can’t say this is a surprise to me. When you think about everything the internet encompasses, I’m surprised it’s not more actually. We shop, game, go on social media, manage our businesses, do homework, and ton more online.

Love all the data! We are definitely living in a very digital and connected time. Thank you for sharing!

I’m not surprised by this at all. I shop online, check social media for my business, and do a host of other things on the internet.

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