Website visitors are fickle. It’s no wonder, with 2 billion sites competing for their attention. Research shows more than half of website visitors spend 15 seconds or less on a page.
What’s a digital communicator to do?
Heed Strunk & White’s advice. Their timeless grammar manual, “The Elements of Style,” explains why you should keep it short:
Shorten & simplify
When you use extra words, you waste readers’ time. And you waste limited space on your website and other digital marketing materials.
- Instead of in order to, write to.
- Instead of utilize, write use.
- Instead of approximately, write about.
- Instead of the question as to whether, write whether.
- Instead of in a hasty manner, write hastily.
If you have a sense of humor (as most writers think they do), watch the Strunk & White grammar rap video below. We at Aristeen found it hilarious!
If it’s your goal to turn ink to gold.
Thanks for visiting the Aristeen website. If you are interested in any of our digital marketing or content development services, please contact me directly at