Website visitors are fickle. It’s no wonder, with 2 billion sites competing for their attention. Research shows more than half of website visitors spend 15 seconds or less on a page.
What’s a digital communicator to do?
Heed Strunk & White’s advice. Their timeless grammar manual, “The Elements of Style,” explains why you should keep it short:
Shorten & simplify
When you use extra words, you waste readers’ time. And you waste limited space on your website and other digital marketing materials.
- Instead of in order to, write to.
- Instead of utilize, write use.
- Instead of approximately, write about.
- Instead of the question as to whether, write whether.
- Instead of in a hasty manner, write hastily.
If you have a sense of humor (as most writers think they do), watch the Strunk & White grammar rap video below. We at Aristeen found it hilarious!