Your organization can reach up to 63 percent of American professionals through LinkedIn marketing. With 663.3 million users, the world’s largest professional networking platform boasts a 12 percent eligible reach for the entire global adult population.
These numbers are extrapolations of January 2020 data from LinkedIn’s self-service advertising tools. LinkedIn’s advertising audience figures are based on total (registered) members, not monthly active users, so their numbers may not be directly comparable to similar data points for other platforms such as Facebook and Twitter.
Aristeen gathered most of this data from the 247-page Digital 2020 Global Digital Overview published by Hootsuite and We Are Social. The massive report highlights how consumers use the internet, mobile devices, social media and e-commerce.
For more details, read our related blog post: Report reveals growing global digital engagement. We harvested the 6 LinkedIn-specific slides from the massive document to create the Digital 2020 LinkedIn Report. We did not edit or manipulate the content contained on the slides. Click the link below to read the document or click the button to download.
LinkedIn marketing reach rankings
With more than 160 million users, the United States holds the No. 1 spot for the greatest potential LinkedIn advertising reach. India ranks No. 2 with 62 million users. China is No. 3 with 50 million users. See the slide below for the top 20 countries and territories with the greatest potential advertising reach.
Advertising audience profile
The largest share of LinkedIn’s global advertising audience, at 35 percent, are men 25 to 34 years old. Women in the same age group hold the second spot, at 24 percent. See the demographic slide below for more details regarding age and gender.
Advertising audience overview
LinkedIn hosts the largest database of professional and career insights in the world. And its advertising reach continues to grow.
The slide below details the potential number of consumers your organization’s marketing efforts can reach using LinkedIn advertising.
As you update your social media marketing strategy, be sure to use the robust data offered in the Digital 2020 report. You can see from the insights offered here that LinkedIn should be a part of your marketing plan if you want to reach corporate professionals or businesses of any size.
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32 comments on “LinkedIn marketing reaches up to 663.3 million pros”
angelina
February 26, 2020 at 6:52 AMI must admit, I do not use linked in as much as I should. I must make more effort! Thanks for sharing!
Crickette, The Things I Have to Say
February 26, 2020 at 5:27 AMI see that it is, but I still can’t find its specific usefulness for my blog or business, actually. I really ought to learn more about it.
Tamara
February 25, 2020 at 9:52 PMLinkedIn is one of my fave social medial platforms! So underrated and underused by my generation!
Jon Maldia
February 25, 2020 at 7:44 PMLinkedin is very helpful. It’s still surprising that they have such a big reach now.
Lily
February 25, 2020 at 5:10 PMI will be honest I havent used Linkedin in years! I am glad to see Linkedin is great for marketing.
bella
February 25, 2020 at 2:17 PMthis is so neat, I use linkedin but i gotta start using it better! thanks for sharing this. super helpful
Emman Damian
February 25, 2020 at 1:46 PMLinkedIn is marketplace of talents and human resource! It’s a good place to place ads. It’s a good strategy to do marketing there.
Ruchi Verma
February 25, 2020 at 1:01 PMI am sure this is going to be massive in the coming years …I am so less active there but need to focus there more
RHT_Stephen
February 25, 2020 at 12:57 PMSlowly getting into using LinkedIn more for online marketing and making connections
WanderlustBeautyDreams
February 25, 2020 at 12:17 PMThis is so interesting! I need to be more active on LinkedIn, it’s been on the back burner in the last year. This was very insightful.
Subhashish Roy
February 25, 2020 at 12:17 PMI have been a little hesitant till now using LinkedIn for my blog marketing but do quite a lot when it comes to my Learning & Development profile. No doubt it is such a powerful medium to reach out.
yana
February 25, 2020 at 9:43 AMI don’t use Linkedln even for private things, but seems like I missed a lot, need to try!
Ntensibe Edgar Michael
February 25, 2020 at 8:06 AMHhhhmmmm….I say we have a lot of potential lying around here! We only have to sound more convincing and the gig is ours!
Stephen
February 25, 2020 at 3:27 AMLinkedin is a great tool. I don’t use it as much as I should, but have had some great success in the past.
Olufunke
February 25, 2020 at 3:07 AMI really should get on LinkedIn more. I have an account there but I don’t really use it. So nice of you to share this. It’s a great marketing tool.
A Chronic Voice
February 25, 2020 at 12:07 AMThose are some useful stats, thanks for compiling. I definitely need to get on LinkedIn more.
Mark
February 24, 2020 at 11:17 PMThough I have a LinkedIn account, I don’t really use it. Thanks for sharing this. I learnt a whole lot about LinkedIn.
Sarah
February 24, 2020 at 9:26 PMI’ve always liked LinkedIn for professional use. Although, as of late, I’ve been seeing more and more users posting like it’s Facebook. Are we blurring the lines of social media platforms? Such as, people posting pictures of their weekend spent at a vineyard with Google posting about their TensorFlow Constrained Optimization on machine learning.
Heather
February 24, 2020 at 9:09 PMI don’t use LinkedIn as much as I used to when I worked in corporate America. But it is a great way to network!
The Handy Journal
February 24, 2020 at 8:34 PMI guess we usually think about LinkedIn as just a job search platform! we should probably start using it as a marketing tool as well ! thanks for sharing this post!
Chelsea Sauve - Wandure
February 24, 2020 at 7:15 PMWhat a helpful post – always best to utilize all tools available to us!
Krysten Quiles
February 24, 2020 at 6:18 PMWow that amazing! I use LinkedIn very sporadically but it really is a power house. Thanks so much for sharing this with all of us!
Jen @ JENRON DESIGNS
February 24, 2020 at 5:34 PMWow I guess I never thought about the LInkedIn in this way I just always categorized it a job searches and online resumes.
Kendall
February 24, 2020 at 4:12 PMLinkedIn marketing is so important, but many don’t utilize it.
Denise @In-Home Medical Supplies
February 24, 2020 at 1:21 PMI guess LinkedIn is an important marketing platform now. It’s really too important to ignore.
aristeen
February 26, 2020 at 10:31 AMDenise – Thanks for your insight. We agree.